{"id":1179,"date":"2019-08-26T20:40:30","date_gmt":"2019-08-26T19:40:30","guid":{"rendered":"http:\/\/toptechytips.com\/?p=1179"},"modified":"2020-06-03T09:32:27","modified_gmt":"2020-06-03T09:32:27","slug":"essential-digital-marketing-tools","status":"publish","type":"post","link":"https:\/\/dotslaz.com\/essential-digital-marketing-tools\/","title":{"rendered":"10 essential Digital Marketing tools to grow your startup (Fast!)"},"content":{"rendered":"

As a small business owner, you are aiming for an edge over the vast amount of competition. The chances are that you are here to find a useful and essential digital marketing tool to gain this advantage. Although many tools promise you improved Digital Marketing, these are the essential digital marketing tools that we will highlight in the course of the article.
\nIn 2019, for Digital Marketing, you should have an excellent digital marketing strategy from the beginning. Therefore, If you can adopt this from the get-go, you will have a plan that drives traffic. In turn, it will make good use of advancements and take advantage of the power that social media provides.
\nIn this post, we will discuss the digital marketing tools that are startup-friendly and produce great results. Furthermore, each of these tools serves a clear and defined purpose to ensure your business has the best materials to succeed.<\/p>\n

Google Analytics<\/h3>\n

The use of Google Analytics<\/a> is helpful and will improve your digital marketing strategy from the beginning. Google Analytics is relatively simple to set up, and it gives you the ability to check all the actions by visitors to your website quickly. A helpful tip we can provide is not to view this as just a traffic tool. If you can take advantage of it, it will make a tremendous impact on your marketing strategy.
\nTo understand what we are talking about, Here is an image of the traffic a website:
\n\"Google<\/p>\n

Important Tips when using Google Analytics<\/h3>\n

Through social media campaigns we’ve created, we have drawn a lot of traffic to our website. During the times that we have noticed this, we have used the data for our newer strategies to find the same results.
\nAnother tip we have noticed is that you should utilize those keywords that led to an increase in organic traffic. If you can harness those keywords, you should keep them in mind to improve your content over time.<\/p>\n

How to separate demographics with Google Analytics Information<\/h3>\n

A relatively unknown tip for Google Analytics is the use of your Audience’s data for your customer’s segments. In other words, you should design specific areas on your website for different demographics that will keep them engaged. For example, if you have noticed that kids, teenagers, and young adults typically visit the gaming section of your website. With this information, you should update the UX and UI to include colorful images and buzzwords that will make them more interactive. Also, you can add a user-friendly comment section with quizzes and questions to make them add comments and find new users.
\nGoogle Analytics is extremely efficient because of this and is not worth ignoring. With its informative design, you can harness it beyond what a typical user will find. The data from this resource has proven many times to be extremely valuable.<\/p>\n

Hootsuite<\/h3>\n
\"Hootsuite
Hootsuite Pricing Plans<\/figcaption><\/figure>\n

Social Media is a huge part of the success stories of companies today. A single campaign, tweet, post, or image can make a company reach heights beyond predictions. This is true for all companies in the world with no limit to age, size, country, or userbase. With the impact it brings, social media is essential in the digital age.
\nWith Hootsuite<\/a>, you can now strategically post to social media through scheduling. This has many uses that will help your business. Also, it will save you a significant amount of time to focus on other things.<\/p>\n

Features of Hootsuite<\/h3>\n

There are other useful features and benefits that Hootsuite provides that will help your business. A lot of these even help with social media engagement. These include:<\/p>\n

    \n
  1. Helping you automatically identify influencers that are relevant to your business. This feature helps your sales and marketing teams to know how they can promote your brand.<\/li>\n
  2. Another helpful feature is the ability it gives you to reply and engage with users through the Hootsuite dashboard. Imagine this, if you ever have an influx of users questioning your brand about a product that is popular. With Hootsuite, you can easily monitor and reply to all these users on a single platform.<\/li>\n
  3. Hootsuite also helps you take advantage of the use of responses to FAQ’s that do not require continually typing out the same responses.<\/li>\n<\/ol>\n

    With a tool like Hootsuite, you can be at the top of your game. An essential digital marketing tool like this can help you keep everything in check at once. This tool can even help you manage more than 30 different platforms at once. That feature alone saves many hours of labor to focus on increasing your leads, awareness, traffic, and engagement. Another advantage of this tool is that it partly does the job of a marketing manager, so you don’t have to hire.<\/p>\n

    Followerwonk<\/h3>\n

    Followerwonk<\/a> highlights the many benefits of social media marketing. If you invest a lot of time in your social media marketing, you should do so in a rewarding way. Therefore, you have to organize reliable and useful plans concerning this.
    \nWith a tool like Followerwonk, you can effectively improve and evaluate your social media marketing strategy. It does this by using the information in your Twitter analytics.<\/p>\n

    \"Followerwonk
    Followerwonk map of highest locations<\/figcaption><\/figure>\n

    We have this tool on our essentials due to its smooth user experience and its results. This service has three categories that make it great for social media marketing. These are:<\/p>\n

      \n
    1. Finding: With this tool, you can search through twitter accounts, bios, likes, and retweets to research your audience.<\/li>\n
    2. Analyzing: The analysis this tool delivers will break down your followers through their bio, location, the following list, followers of followers, and a large number of criteria.<\/li>\n
    3. Optimizing: When you can optimize with this tool, you will know what content attracts your followers.<\/li>\n<\/ol>\n

      However, this tool is not all perfect. Followerwonk can only be applied to Twitter and is not available for social media platforms like Instagram and Facebook. But, keep in mind that Twitter is still beneficial and should be a part of your plans for social media marketing.
      \nAlthough this tool may not be your regular tool for social media marketing, you can use this periodically. For example, once every two weeks and shorter intervals if a significant surge of followers begins to show interest in your business.<\/p>\n

      KISSmetrics<\/h3>\n

      With KISSmetrics<\/a>, the tagline of this essential digital marketing tool summarizes its purpose. Mainly, you can track, optimize, and analyze the performance of your digital marketing strategies. This, in turn, will show you what is doing well and what isn’t for all your digital marketing campaigns across the board.<\/p>\n

      For you to improve your online and digital marketing, you have to create strategies that are impactful from the beginning. Having the mindset to promote through digital marketing is excellent, but working smart is more efficient than just working. For you to be effective, you have to analyze and track all your moves and strategies. Doing this will provide the most rewarding return on investment (ROI).
      \nKISSmetrics helps with this; you can use this tool to learn useful and ineffective strategies in your campaigns.
      \nThrough the funnel reports tool, you can check for the campaigns or aspects of your business that aren’t performing according to standards.<\/p>\n

      \"The
      The advantages of KISSmetrics<\/figcaption><\/figure>\n

      This tool is advantageous. However, it is quite pricy at $120 monthly as its starting price. If you can invest, it will kickstart your business quickly. The insights that this tool provides are invaluable and will guarantee the growth of your company.<\/p>\n

      MailChimp<\/h3>\n

      Email marketing is not going anywhere just yet. Even though social media marketing has taken the digital marketing world by storm, email marketing is still very much an efficient technology. The advantage that social media still hasn’t been able to fully surpass is the professionalism of emails. Email marketing technology has a large presence and is utilized by over 80% of B2C and B2B companies today.
      \nDue to its usefulness, email marketing is something you have to implement from the beginning of your digital marketing campaign strategies.<\/p>\n

      MailChimp has over 12 million active users. They are primarily considered the best email marketing resource providers worldwide. This essential digital marketing tool has these accolades for reasons that are unbeatable.<\/p>\n