{"id":3542,"date":"2020-04-20T15:11:12","date_gmt":"2020-04-20T14:11:12","guid":{"rendered":"https:\/\/toptechytips.com\/?p=3542"},"modified":"2020-05-26T13:32:16","modified_gmt":"2020-05-26T13:32:16","slug":"choose-the-best-crm","status":"publish","type":"post","link":"https:\/\/dotslaz.com\/choose-the-best-crm\/","title":{"rendered":"How to Choose the Best CRM for Your Business"},"content":{"rendered":"

No matter what type of company you have and what product you offer, customers are the driving force of any business. In the highly-competitive world, an entrepreneur needs a special solution that would help transform business processes so as to put a customer in the centre of a company\u2019s efforts and attention. And the solution was found – customer relationship management (CRM), specialized software for automating business procedures, operations, processes as per a company\u2019s strategy.\u00a0<\/span>
\nThe main goal of using any CRM system is to create a single ecosystem for gaining new customers and retaining existing ones. As a result, with a tailor-made CRM system, businesses can expand their bases of clients, attract new leads, establish a mutually-beneficial partnership, increase their performance and revenue. Promising, right?<\/span>
\nCRM systems are a real trend. Nowadays, we hardly can find a prosperous, booming company not using a CRM, whatever industry it is involved in. According to the <\/span>Marketsearchfuture firm report<\/span><\/a>, the CRM market is expected to grow up to 35 billion by 2023.<\/span><\/p>\n

How to Choose the Best CRM:-<\/h2>\n

Choosing a CRM for a business is a challenging task, taking into account the number of options in the SaaS market, the variety of features, and the range of price points. We want to lift the burden by pinpointing the questions you should ask to evaluate a CRM in a proper way and narrow down your search.\u00a0<\/span><\/p>\n

How Big is Your Company?<\/strong><\/h3>\n

The number of employees using the software is one of the most critical factors in choosing the right CRM. The bigger your company is, the more you worry about keeping information secure and staying organized. If your workforce includes more than 10 employees, you want to cement control over access privileges to know what each user can view or edit. As well, territory management is essential, if you have multiple sales teams. Has it ever happen to your company when your sales representatives butt headed over who found a lead first? As a result, managers have to solve these frictions while the prospects wait for the conflict to stop. A CRM with robust management tools provides clarity on a deal registration process, increases partner sales, balances workload among sales reps, and eliminates confrontations. You can find powerful territory management features in Salesforce CRM and Zoho CRM.\u00a0<\/span>
\n\"Choose
\nFor small companies, these issues probably aren\u2019t as big of a concern. The implementation and setting up these issues can bring small companies nothing but adoption problems, additional costs, and efforts. In this case, simple CRM systems as Nimble or Bitrix 24 will be good options for small businesses.\u00a0<\/span><\/p>\n

Do you need a CRM for Marketing, Sales, Customer Service – or all of them?<\/strong><\/h3>\n

There is a perception that CRMs are commonly used by salespeople to manage their deals, automate their processes, collect data, and find more leads. That is true. However, many of them took a step further and provided their users with an advanced one-fits-all solution to handle customer service cases and online marketing campaigns.\u00a0<\/span>
\nSalesforce is a spectacular example of such a solution. The platform offers the Sales Cloud for efficient sales automation and data collection, the Service Cloud for better-resolving customer service cases, and a wide range of robust marketing tools, such as Email Studio or Pardot, to make the campaigns more efficient.\u00a0<\/span>
\nHowever, if you don\u2019t need all those marketing and customer service tools, opt for basic contact and management solution, say, Nimble or Close.io.\u00a0<\/span><\/p>\n

On-premise or Cloud-based CRM System?<\/strong><\/h3>\n

CRMs with cloud-based servers seem to have gained popularity. Today, <\/span>cloud CRM systems represent 87% of all solutions being used<\/span><\/a>. This stratospheric success caused by numerous benefits cloud-based CRMs bring:<\/span><\/p>\n