All businesses can benefit from SEO. It is a great way to engage with an audience. Especially in many ways, more than just user traffic. In this article, we will detail the reasons why SEO matters for businesses and websites in 2019. With these reasons provided, we will hopefully convince our users to dedicate more time in crafting their sites to be more engaging to their audience. Good SEO can go a long way in preserving a business. Therefore, we will discuss the benefits SEO provides from a technical and strategic point of view. This article is all to ensure your business succeeds. So, stick around to find out why SEO matters.
Search Rankings are Significant
Firstly, the front page is the holy grail achievement any website owner can partake. However, getting there can be an arduous task to achieve. With SEO, your chances will significantly increase. Moreso, when abiding by Google’s regularly updated search algorithm. Being able to harness new SEO techniques and developments for your website goes a long way in pushing your site towards the front page. The front page has an estimated 80% chance for the first five results to receive a click. Furthermore, 90% of clicks on Google search end up going to the search results on the front page. From this, the front page seems like the most valuable place for your website.
Many statistics exist concerning traffic, and some estimates rank the impact of SEO driven traffic as a factor responsible for over 50% of website traffic. A large amount of direct traffic to a website is SEO driven.
What to prioritize for the front page
The internet has millions of pages that are gunning for this front page. Many of them will match the potential keyword for searches if your website is going to be on that front page. So, your SEO must be top-notch. SEO prioritizes a focus on the clicks and impressions your site gets. Therefore, scoring a top rank will result in a significant increase in your website’s traffic. With SEO, you can expect your website to show priority in production. With highly informative and relevant keywords with title tags alongside meta descriptions that contribute to your website’s display in search results. If your site has well-optimized descriptions and tags, then it will generate a higher click-through rate. This rate, in turn, increases web traffic.
Mobile devices are essential for SEO; therefore, websites need optimization with a large number of smartphone users and tablets available. There are enormous amounts of searches going on. Search engine algorithms have also been tuned to prioritize local searches on mobile devices. New opportunities come up every day for websites to rank higher.
SEO allows businesses to connect to their audience
SEO leads to a 14.6% conversion rate with inbound leads. This statistic means visitors to the site as a result of your SEO can become customers or Leads at a rate of 14.6%. For a website owner, it’s essential to know how much of your organic traffic converts to inbound leads. The leads from inbound activities have a much higher chance of conversion compared to outbound leads. Outbound leads are generally from print advertising, telemarketing or direct mails. These methods are not as successful as inbound leads. They only produce a whopping 1.7% conversion rate.
With the success of the information age, there is so much use for the internet. Even with the trillions of possible search results, the indexed results are quickly searched through to easily find the answers to a search query in a matter of seconds. This speed has rapidly improved how people can access knowledge within society.
With SEO, your content can target an audience. Instead of being found, you don’t have to wait. Alternatively, you can get your audience to you in an impactful and interactive way that keeps them engaged to your platform. Anybody that has a digital marketing platform needs to use SEO to connect with their audience. SEO is also applicable in social media pages like Facebook, Twitter, Youtube, and LinkedIn. Because it helps to promote and keep your audience updated continuously on your business. It also helps if you have relevant keywords that communicate your usefulness to your customers immediately.
SEO also helps with businesses without a website
If your company does not have a website for your audience to engage. That does not mean you can throw SEO out the window. SEO matters and is very much a useful resource for generating your audience. Search engines don’t only sift through information from individual websites. Therefore, a business always benefits when they appear in a search. A lot of mobile users make use of search engines to discover directions to companies or to get phone numbers. This search is for various reasons, such as ordering a niche product you provide nearby. This practice makes it possible to benefit from SEO without a website.
A Google feature called “Google My Business” is helpful with this when combined with “Google Maps”. If a business has this account, you can add phone numbers, descriptions, menus, images and keywords that make your business show up when customers are near your location. Furthermore, Google will show the reviews for your business, which is a massive booster in clicks. In a similar vein to how a meta description helps a website receive clicks. Your keywords will help with this as well for costumers on the search for a particular type of service.
How digital marketing benefits from SEO
Return On Investments
Another important reason why SEO matters for business are in Return On Investments (ROI). ROI deals with the losses or gains that made on investment concerning the amount of money that initially invested. SEO gives results that can be quantified and tracked. This benefit includes whether or not your website deals with e-commerce. SEO agencies are extremely helpful in tracking down every part of a business’s strategy. The use of comprehensive analytics also helps a company discover metrics for website engagement and the demographic information that details those that have visited your website. This analysis is done at an extreme level to find out precise website interaction information.
E-Commerce and SEO agencies can discover through this the most specific details. Some SEO agencies record every single step a user takes before completing a sale on your website. This analysis is down to the main keywords used when searching for the purchase. With Non-E-commerce sites, values can instead be associated with lead conversions. Lead conversions include things like ‘contact us’ forms, reference links, and various others that can give a reasonable calculation of the applicability of your SEO strategy.
SEO tools are cost-effective in the long run
Furthermore, SEO matters for business because it is an excellent marketing strategy that sometimes requires investments for it to take off. If strategically carried out, these investments will lead to significant profits in the long run. SEO is great because it targets users who are actively trying to find your product or service online.
Because of SEO, your brand awareness will increase, which opens many doors of opportunities. Being in the top-ranking position of search results will lead to higher levels of exposure for your brand and website. The front page does not only help as a result of keywords, but it also increases the likelihood of users to trust your site. Because, if you are on the front page, you must be doing something exponentially right.
SEO also saves time and money from investing in massive-scale campaigns and advertisements. Instead, letting your audience find you through well-optimized keywords will go farther for your site’s success rather than spending a ton of money on ads.
Some useful tools that highlight the significance of SEO include:
Keywords Everywhere
This program is an SEO tool that makes use of its platform to give users a free way to know the search volume statistics for their keywords. This tool is excellent for SEO because it helps businesses learn the keywords they should prioritise. It also allows companies to determine the significance of building up an audience rather than going for the leading market share within a highly competitive space.
An alternative tool is Google’s Keyword Planner. An article that details this is here. With that article, you can learn keyword research tips to improve your SEO.
Yoast SEO Plugin
This Plugin helps give users direction with SEO. If you are launching a site, a plugin like this will help determine your audience. It will also help in making engaging content for your audience to consume. Using this plugin will go a long way in making a website successful.
Conclusion
Many reasons have been highlighted in this article that gives credit to the value of SEO to business. Therefore, this shows why SEO matters, especially in 2019, where digital marketing is more valuable than it has ever been. It is essential to keep these reasons in mind when improving and to promote your business.